Marketing Opportunities
And what makes teaming up with Arthur Racing an excellent investment? Regardless of your product(s), there are many benefits to your business. With the popularity of the Motorsports industry growing rapidly there has been a significant increase in the advertising opportunities available. Today, more than ever, Motorsports offer one of the most unique and effective opportunities for promoting and selling products and/or services.
Studies and surveys have revealed the loyalty that fans express to those involved in supporting the sport.
64% of Motorsports fans claim to purchase a sponsors product over a non-sponsors product. 71% of Motorsports fans frequently, or almost always, would switch brands to support their favorite driver!
Race fans are incredibly loyal to the products and companies that support Motorsports. Recent polls show that 73% of racing fans say they are influenced to buy one product over another because of its affiliation to there favorite driver. These fact shows how loyal race fans are.
Joyce Julius & Associates specializes in tracking the success of sports marketing programs. Based on over eighteen years of research, Julius stated in an article for USA Today, "Dollar for dollar, auto racing is the best bargain in sports marketing." Their research shows that Motorsports marketing is the most economical means of reaching a specific market demographic.
According to surveys conducted by U.S. News & World Report, auto racing is now Americas #1 rated spectator sport. These published surveys also showed auto racing as a leader in paid attendance, with only baseball showing higher attendance levels than auto racing. Auto racing is the fastest growing spectator sport in the United States with an attendance figure for all forms of racing exceeding 80 million a year.
Whether it is a large corporation or a local business, increasing positive results have led to increasing sponsorships at all levels of auto racing. The exposure a business gains through Motorsports marketing is virtually immeasurable. It allows a business to reach an exciting, loyal and lucrative group of consumers - Race Fans.
Let us show you how we can help your business by marketing your products through Arthur Racing!
If interested contact Arthur Racing Today!
